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MBA – Digital Marketing & E-Commerce

SEMESTER ONE

1. Management Concepts and Practices

2. Accounting for Managers

3. Organizational Behavior

4. Fundamentals of Digital Marketing and E-Commerce

5. Statistics for Business

6. Business Oriented Computer Applications

7. Written Analysis and Communication

SEMESTER TWO

1. Marketing Management

2. Human Resource Management

3. Financial Management

4. Sales and Distribution Management

5. Digital Branding

6. Search Engine Optimization and Search Engine Marketing

7. Business Oriented Computer Applications

8. Written Analysis and Communication

SEMESTER THREE

1. Strategic Management

2. Social Media Marketing

3. Content Marketing

4. Media Planning and Buying (Video Marketing)

5. Internship and Report

6. Business Law and Ethics

SEMESTER FOUR

1. Project Management

2. Cloud Computing

3. Mobile Marketing

4. Gamification

5. Web and Mobile Analytics

6. Project Work and Viva – Voce